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Blog

Articles, insights, and case studies on how strategic marketing transforms transport and logistics companies.

Hashtag-urile nu au murit. Doar s-au mutat din algoritm în poziționare.
  • Branding & Marketing

Hashtags are not dead. They just moved from algorithm to positioning.

Reading time: 6 min

Hashtags aren’t dead. They’ve moved from the algorithm to the index. Learn how they can build positioning and semantic association for your brand.
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Load006 2026 Drivion All Rights Reserved
  • Branding & Marketing

How to Communicate Correctly When Identity Theft Occurs in Transport and Logistics

Reading time: 5 min

One of the basic principles in crisis communication is narrative control. The first message must come quickly and clarify the situation, without unnecessary emotions, victimization, or speculation.
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  • Guest Posts

Marketing, an Appendix?

Reading time: 8 min

Cutting marketing during difficult times may seem like a quick fix, but it directly affects a company’s ability to differentiate itself and remain relevant. Marketing is not a cost, but an essential element for understanding the market and communicating with customers, and eliminating it creates long-term vulnerabilities.
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  • Branding & Marketing

From Personal Brand to Company Trust Capital

Reading time: 4 min

How can employee personal brands become a competitive advantage for transport & logistics companies? Find out in this article.
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Blog Drivion
  • Branding & Marketing

Personal Brand: what it is, what it is not & why it matters

Reading time: 4 min

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ARTICOL TAXARE CO2 Articol Blog Claudia B
  • Road tolls

CO₂ Truck Reclassification: Between the Perception of a Penalty and the Reality of a Rising Threshold

Reading time: 5 min

If you buy a truck classified in CO₂ class 3 today, how long will it take to reach class 1? Reclassification is not annual and is not a sanction, but part of a clear mechanism: reassessment takes place six years after first registration, in relation to increasingly strict standards.
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Marketing în 2026: diferențierea reală în transport și logistică
  • Branding & Marketing

Marketing in 2026: Real Differentiation in Transport and Logistics

Reading time: 4 min

In 2026, differentiation in transportation and logistics can no longer be sustained by creative artifice or generic messaging. The companies that will grow are those that clarify their positioning, use marketing as a strategic tool, and turn operational efficiency into commercial advantage. This article analyzes the essential directions for transportation marketing in a context dominated by price pressure and intense competition.
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Articol Drivion 2026 Bugete Marketing
  • Branding & Marketing

In 2026, marketing surpasses salaries in the top priorities. Is that so?

Reading time: 6 min

Since I founded Drivion, the strategic marketing agency specializing in the transportation and logistics industry, I have talked to many entrepreneurs about marketing, budgets, and priorities. My mindset has been and remains that of a client, a marketing director, not a provider or consultant.
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© 2025 Drivion. All Rights Reserved
  • Road tolls

Road Tolls in 2026: A Year of Changes That Deserve Correct Explanation

Reading time: 5 min

Toll increases must be communicated professionally and, above all, clearly to our business partners.
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Olanda Vs. Romania Cand Comunicarea Devine Infrastructura Articol Load 004 Cover 1
  • Road tolls

Netherlands vs. Romania: When Communication Becomes Infrastructure

Reading time: 3 min

Clarity, long-term planning, coordinated communication between institutions, consistent messages all these elements build trust.
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