Why specialized marketing in transport and logistics?

‘Why?’ is the question we receive constantly. Because marketing can indeed be done in this extraordinary sector, which very few people truly understand or are aware of.

Transport contributes approximately 5% to EU GDP. The sector is a major employer, counting over 11 million people, and road transport accounts for nearly 75% of all freight volumes moved within the EU.

In Romania, road freight transport is a major economic driver, with over 40,000 companies operating domestically and internationally. The transport and warehousing sector contributed approximately 6% to GDP in 2023. Romania is an important hub in Eastern Europe, thanks to its geographical position, workforce and developing infrastructure.

The transport sector is one of the most important and complex in the economy, yet it communicates too little or not at all.

Our experience shows that the lack of differentiation, visibility and coherence affects brand credibility and growth opportunities.