Articles, insights, and case studies on how strategic marketing transforms transport and logistics companies.
Green Marketing
Sustainable marketing in transport and logistics
Reading time: 4 min
More and more large companies are requiring clear data on transport-related emissions. Some contracts even include specific clauses for emission reduction.
How was DRIVION born and why doesn’t it have wheels?
Reading time: 6 min
In reality, both the name and the visual identity must convey the essence of the business and that essence can only be defined once the business plan has taken shape.
Over all these years, I worked side by side with entrepreneurs who put their homes on the line for their first trucks. With dispatchers who didn’t sleep for days because a driver was stuck in France.