What do we do at DRIVION?
We address the challenges of the transport and logistics industry with a team that understands the realities and mechanisms of the field.
The agency’s portfolio fully covers the strategic marketing needs of companies in transport and logistics:
Brand Identity & Strategy
- Positioning
- Differentiators
- Mission / Vision / Values
- Brand Guidelines
Marketing & Communication Strategy
- Relevant messaging
- Communication channels
- Customer segments
- Tactics & strategy
Targeted Campaigns
- Product or service launches
- Branding / rebranding
- Employer branding
- Internal & crisis communication
Visual Identity & Web Design
- Logo & design elements
- Brand applications
- Professional websites
- Digital & print materials
Social Media & Content Marketing
- Content strategy & planning
- Content creation & management
- Engagement campaigns
- Visibility on the right channels
Events & Trade Shows
- Brand participation in exhibitions
- Organization of own events
- Custom booths & materials
- Special events
Consulting & Training
- Team workshops
- Strategy & execution training
- Hands-on support
- Business consulting
Marketing Leadership as a Service
- Defining strategic direction
- Structuring the marketing function
- Coordinating internal teams
- Marketing management
We contribute to education, awareness, and social impact campaigns for companies, authorities, and communities. We believe in the value of a visible and responsible industry. Additionally, we aim to support initiatives dedicated both to individual companies and to the industry as a whole.
Whether or not you have an in-house marketing department, DRIVION is a committed partner delivering tailored, scalable, and results-driven solutions.
Do you still have questions?
We’ve gathered the most common questions to help you make the right decision for your company.
What is DRIVION?
DRIVION is the first strategic marketing agency specialized in the transport and logistics industry. We offer brand strategy, marketing and communication, content, and marketing leadership services tailored to companies in this sector.
Why a dedicated transport and logistics agency?
Because it is an essential and complex sector that requires applied expertise, not theory or templates borrowed from other industries. We understand its specific challenges, having worked closely within the industry for nearly 20 years, and we know how to translate its complexity into clear and relevant messaging.
What services does DRIVION offer?
We provide integrated strategic marketing services: brand identity and strategy, marketing and communication strategy, launch campaigns, rebranding, internal communication, employer branding, crisis communication, visual identity, web design, social media, training, and marketing leadership as a service.
Who is DRIVION for?
We work with transport and logistics companies, suppliers, professional associations, authorities, and B2B clients who want to communicate clearly, grow sustainably, and differentiate through brand and reputation, not through the lowest price.
What does strategic marketing mean in transport and logistics?
Strategic marketing means defining the brand and communication direction based on a company’s commercial objectives and market context. It is the process that transforms a company’s vision into a clear strategy with measurable impact.
Why is branding important in transport?
Branding is the main differentiator in a sector where services can appear similar and companies compete on price. A strong brand builds trust, stabilizes business relationships, supports sales, and attracts talent and long-term partnerships.
How does DRIVION support brand development in logistics?
We start by analyzing the current positioning, define the brand identity (positioning, differentiators, UVP, attributes, mission, vision, values, tone of voice), and build a coherent strategy that aligns internal, external, and digital communication. We can support the implementation as consultants or take full ownership of execution as a marketing agency.
What does “long-haul marketing” mean?
“Long-haul marketing” is DRIVION’s philosophy: we don’t offer quick fixes, but tailored strategic directions always aligned with business objectives. We build brands that stand the test of time through strategy, consistency, and real impact.
How does DRIVION differentiate itself from other marketing agencies?
DRIVION is the only agency founded by two professionals with direct, hands-on experience in transport and logistics.
Claudia Barbu brings over 19 years of industry experience, spanning sales and marketing to repositioning, rebranding, and international campaigns (TSC – euroShell, Smart Diesel, and DKV Mobility).
Roxana Hurducaș has over 19 years in marketing communications, including more than 10 years as Marketing & Communication Director at FAN Courier. Since 2020, she has been providing strategic consulting in brand definition and implementation.
We understand the market from the inside and deliver solutions tested in the field, not theoretical concepts.
What is “Marketing Leadership as a Service”?
Marketing Leadership as a Service is the service through which DRIVION provides the expertise of a Chief Marketing Officer (CMO), either full-time or fractional, to transport and logistics companies.
In practice, we take on the strategic leadership of marketing: defining direction, setting priorities, structuring the function, building or coordinating the internal team, and measuring performance.
It is the ideal solution for companies that do not yet have a dedicated CMO or Marketing Manager, lack the budget for a full-time role, or are in the process of building their marketing department and need experienced, industry-applied leadership.
Why should a transport or logistics company invest in marketing?
Because image and reputation matter just as much as price per kilometer or operational efficiency.
In transport, marketing helps companies move beyond price competition, while in logistics it enables them to communicate their added value, expertise, technology, predictability, and trust.
A strong, well-built brand attracts better clients, reliable partners, and employees who align with the company’s direction.
What results can companies expect when working with DRIVION?
Strategic clarity, increased visibility, stronger market differentiation, more efficient campaigns, and a consistent brand image built on real values and measurable results.
Do you only work with large companies?
No. We work with both large players and mid-sized companies in the process of professionalizing, who want to build a strong brand and align their marketing with business objectives.
Does DRIVION also offer training for internal teams?
Yes. We provide tailored training for marketing, sales, or management teams, focused on strategy, communication, content, and marketing leadership.
What does “no-compromise ethics” in communication mean?
It means transparency, respect for the audience and partners, avoiding false promises, and building an image based on real facts and sustainable values.
How does DRIVION help transport and logistics companies recruit more easily?
Through employer branding campaigns that authentically communicate the company’s culture and values, we increase market visibility and attract the right professionals, from operational staff and technical specialists to coordination and management roles.
We ensure that recruitment messaging is aligned with the brand identity and strategy, so companies attract not only qualified candidates, but people who truly fit the organization in the long term.
What role does internal communication play in transport and logistics?
Internal communication is essential for clarity and consistency in a field where information volumes are high and teams often operate across multiple locations, branches, or countries.
Without clear messaging and well-defined processes, operational bottlenecks, errors, and efficiency losses quickly occur.
Well-structured internal communication aligns teams, supports cross-department collaboration, strengthens organizational culture, and contributes to the retention of key people.
Can you manage crisis campaigns as well?
Yes. We have experience in crisis communication, including situations involving logistical, reputational, or social incidents. We help companies respond correctly, quickly, and transparently.
Does DRIVION also handle digital presence (websites, social media)?
Yes. DRIVION develops visual identities, websites, and complete digital strategies tailored to the B2B specifics of transport and logistics.
We manage the entire process, from defining messaging and content architecture to implementing and managing the online presence.
We build content and social media strategies that reflect the brand’s positioning, support business objectives, and help companies stand out in an increasingly crowded digital landscape.
How does DRIVION contribute to the education of the industry?
We aim to actively contribute to the professionalization and visibility of the industry through awareness campaigns, articles, training, and projects dedicated to developing marketing and communication skills in transport and logistics.
We promote best practices, share applied know-how, and encourage dialogue between companies, associations, and industry professionals, with the goal of strengthening the reputation and credibility of the entire sector.
Do you also work with international partners?
Yes. We have experience in European projects, cross-border initiatives, and international transport and logistics projects.
We understand the cultural, market, and communication differences between Western and Eastern Europe and adapt brand and marketing strategies to ensure relevance and consistency at an international level.
How can I contact the DRIVION team?
You can reach out directly via the contact form on our website or by email at salut@drivion.ro. We will get back to you shortly to discuss your marketing needs and objectives.